Opened in July 2010, ‘Affordable Furnishings’ on the Wicker sells a range of household furniture, including beds, sofas and dining room furniture.
Store owner Mr Aziz has long been involved in furniture retail. The shop has always belonged to his family but, shortly after opening a larger store behind Queen’s Road, the Wicker shop was devastated by the floods and closed for a long time. When his family sold the larger store to developers, they decided they no longer wanted to continue with the business and Mr Aziz chose to re-open the Wicker store.
“I said ‘no, I can't let it finish there’ and wanted to continue. But I wanted to do it my way. I wanted to make furniture more affordable so that's the name I gave it – ‘Affordable Furnishings’. Before, I was influenced by my family but this time I've done it how I wanted to do it.
“As a young person with a family, I could relate to a lot of younger families who found it difficult to afford setting up a new home. That was my reason for opening the shop, to make it all affordable. When I told my family, they said ‘but this is like giving it away.’ I said 'well, that's the whole idea. I want to feel like I'm giving it away. I genuinely want to make it affordable.”
“The main thing that I've introduced, that we didn't do before, is carpets. I'm the first one in the family to start carpets.”
“All the furniture is new, but I can keep prices low because I've built up a reputation with suppliers over the years. We also import as well on certain products. I've reduced our profits but we do more volume.”
“Many of my customers are from Burngreave and surrounding areas. They are the people coming in day-to-day at the moment, but as word is getting round my customers are now coming from as far as Barnsley and Doncaster.”
Out with the old …
Mr Aziz explained that they also provide a service to remove customers’ old furniture.
“If anyone wants to donate their stuff to a charity, we're quite happy to take it there free of charge. Or we can take it to a registered dump to dispose of it. For a small fee, we'll also deliver it to someone they know, to a family member or friend.”
Please note if donating: charities usually won't take beds but will take furniture like wardrobes or chests of drawers. Sofas are accepted so long as they still have the fire label attached.
Affordable Furnishings Factory Outlet
Open 7 days a week 9am – 6pm. All major credit cards accepted.
Wide range of furniture including
10% discount online
122/126 Wicker, Sheffield, S3 8JD.
Telephone: 272 8031